Top 5 Beauty Retail Apps on iOS in Turkey Q3 2021

In the third quarter of 2021, the top 5 beauty retail applications on the iOS platform in Turkey demonstrated varied performance trends in terms of weekly downloads and active users. Here's a detailed look at how each app fared:

Watsons: Kozmetik ve Alışveriş saw a fluctuating trend in weekly downloads, starting at approximately 3.4K in late June and peaking at about 9.4K by the end of September. The app's weekly active users also showed a steady increase, from around 36.6K in late June to nearly 46.7K by the end of the quarter.

Gratis: Kişisel Bakım & Makyaj experienced a notable rise in weekly downloads, especially in mid-September, reaching a peak of approximately 7.4K. The app's weekly active users also fluctuated, peaking at around 11.9K in mid-September before settling at about 9.5K by the end of the quarter.

Eski Versiyon Sephora had a more modest performance in terms of weekly downloads, with numbers ranging between 1K to 2.8K throughout the quarter. The app’s weekly active users showed some growth, moving from approximately 22.2K in late June to about 25.4K by the end of September.

EveShop, which was released in late August 2021, saw a significant spike in weekly downloads in its initial weeks, peaking at around 7.4K in mid-September. This indicates a strong entry into the market.

Yves Rocher maintained a steady rate of weekly downloads, ranging from approximately 741 to 971 throughout the quarter. The app’s weekly active users also remained stable, averaging around 9K to 9.4K during this period.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.